Understanding paper weights is essential for choosing the right paper for your job. Learn about basis weight categories so you can make informed decisions when choosing the right paper type for your printing projects.
The ultimate guide to stickers and labels, featuring a wide range of materials, finishes, and cutting options for every need. From paper and BOPP to vinyl and holographic, find the perfect solution for your branding, promotions, or creative projects.
Protect your business and brand with insights on trademarks, copyrights, and patents. Learn how to safeguard your visual identity effectively.
Use this guide on Sign Materials to understand the uses, benefits, and applications of various sign types for durable, professional signage in any application.
Weigh the pros and cons of using Canva for your small business branding needs. When is it best to save money DIYing and at what point do you need to get a professional involved?
Logo variations enhance brand recognition and adaptability across different platforms. Discover the options available to you to ensure consistent and effective branding, regardless of application and find the right package for your needs.
Understanding the file types that you need for your logo and when to use which type is a crucial component of ensuring proper use and quality reproduction of your logo.
Marketing isn't about you, but your audience. Learn how to connect with customers through design and content.
Hiring a graphic designer? Discover the do's and don'ts for logo design and working with a professional designer to achieve your business goals.
Understand the difference between DPI, PPI, and LPI to ensure high-quality image resolution for print and digital use. Learn what each term means and when to use them for optimal results.
Want your printed colors to match what you see on screen? Discover why color accuracy matters in proofing and how using Pantone colors, print samples, and calibrated monitors can help small businesses achieve perfect color consistency across digital and print.
Want your ads to grab attention and drive action? Learn the basic rules of layout — from using the Rule of Thirds to placing your logo for maximum impact — and discover why smart design choices can make all the difference in your marketing success.
Color isn’t just decoration — it’s communication. From shaping first impressions to triggering emotional responses, the colors you choose can make or break your brand’s message. In this post, we explore how smart color choices build recognition, evoke emotion, and set your brand apart. Ready to unlock the power of color theory? Let’s dive in.
Before you dive into your next marketing piece, take a step back. Whether you're DIY-ing it or working with a pro, three key questions can make or break your design: What’s your goal? Who’s your audience? And where will it appear? This post breaks down the essentials to ensure your message hits home, stands out, and works where it needs to. Design with purpose — here’s how.
Your logo is more than just a pretty picture — it’s the foundation of your brand’s identity. In this post, we dive into what makes a logo truly effective, why it’s worth the investment, and how a thoughtful design can elevate your business, build recognition, and connect with your ideal audience. Ready to build a brand that stands out? Let’s get started.