Written by Stacy Trager
Stickers and labels have surged in popularity due to their versatility, cost-effectiveness, and visual appeal. These small yet impactful items can convey a brand's message, enhance product presentation, and boost customer engagement. Their ability to be customized in design, shape, and size allows businesses to create unique branding opportunities that resonate with target audiences.
Stickers & labels come in a wide variety of materials, each suited for different applications and environments. It’s important to understand how your stickers or labels will be used in order for us to select the right material for your needs:
Paper stickers are an economical choice and are often used for promotional or short-term applications. They are available in various finishes, including matte and gloss, and are ideal for indoor use. Paper stickers typically come in sheets or can be individual die-cut shapes. However, they may not withstand moisture or outdoor conditions.
Textured paper stickers offer a unique tactile experience that sets them apart from standard smooth stickers. The varied surface can include finishes such as linen, felt, or even a subtle embossed pattern. These textures lend a sophisticated and artisanal quality to the stickers, making them ideal for special events, branding, or decorative purposes.
The distinct feel and appearance of textured paper stickers enhance the visual appeal and engagement of any project. They can be used effectively for wine labels, artisan goods, or handmade products, allowing brands to communicate quality and craftsmanship.
BOPP (Biaxially Oriented Polypropylene) stickers are a more durable alternative to paper. They are water-resistant and oil-resistant, making them suitable for products that may encounter moisture or require a more robust label. BOPP stickers are often available in rolls but can also be produced in sheets. Their smooth surface allows for vibrant printing, and they can be die-cut into various shapes.
Vinyl stickers are known for their durability and weather resistance. They are ideal for outdoor use, as they can withstand UV exposure and harsh weather conditions without fading. Vinyl stickers are typically printed from large rolls and can be cut to any shape, making them highly versatile. They are often used for car decals, outdoor signage, and long-lasting promotional materials.
We have a wide variety of vinyl sticker materials to choose from: white, clear, gold, silver and holographic and offer any of them with either a semi-gloss or matte glitter finish.
Holographic stickers feature a distinctive, reflective finish that creates a visually striking effect. They can be made from either paper or vinyl, combining aesthetic appeal with durability. These stickers are commonly used for eye-catching designs and promotional items. Holographic stickers can be produced in both sheets and rolls and are usually die-cut to highlight their unique shapes and designs.
Stickers can be cut in several ways, which affects their application and presentation:
Each type of sticker material and cut offers specific advantages, catering to various needs and preferences. Understanding these options helps in selecting the right sticker for your project. We specialize in sticker design and production, producing most of our labels and stickers in-house and are happy to help you choose the right material for your project! Connect with us for help!